The main idea was how to use a hosts as "the faces" of the radio, and through them , cheerful communicate the character, happy and positive radio. The insight talks about how to use resources to allow us to share the identity of the brand, strengthen it in the hands of his figures and invite people a being part of POP, allow each other in his day and that more characters join the POP party.
BRAND IDENTITY .
. Uninhibited , it laughs at itself .
. Generate Brand presence on the street
. Communicating the Brand Identity
. Loyalty today listeners
. Grasping new listeners